As a mindful streamer, you always think about keeping up the interest of your audience to your stream. Even if now you have a bunch of ideas, there is always a moment when you feel stuck and tired of monotony. In this situation, the best way is to change a paradigm and diversify your content. Below are some helpful ideas to start with:
Find Focus and Simplify Your Content
If you feel that efforts you make are inadequate comparing to results you receive, then it is time for changes. Often, the reason is beyond promotion. It is more about the lack of focus, efficiency and community understanding. Building a strong and vibrant micro community that shares your values is the most vital part of your streaming success. The mistake of many beginning streamers is that they start very actively by making regular broadcasts, highlights on Twitch, YouTube, etc., setting up multiple accounts in social networks, doing this, that and the other, but not having a real strategy and focus. Don’t jump off the deep end, expand your content strategy gradually bearing in mind the idea and the reason why you are doing that. Indeed, each streaming channel should stand on its own with its particular audience. If you want more followers, your content shouldn’t be complicated while the barrier to entry your community should be low and welcoming.
Don’t Be Afraid of Experiments: Expand Your Streaming Content
There is a large group of successful streamers that stick to a few scenes, a green scene and a quality mic. It is nothing wrong with that, but with the streaming platforms’ market growing up, the viewers become more demanding and interested in watching more than just gameplay. So, it may be a good idea to open up new aspects of your habitual content to bring in more followers. Try to find a magic ingredient for your content, whatever it is. To give you a few examples:
- Invite guests or co-hosts to your streams. You can do this via Teamspeak
- Dress-up streams. Be aware that good cosplay needs a lot of lessons in improvisation. Here are some cosplay ideas for role-playing characters: Dr Disrespect, Kaypikefashion, Bennyfits, Artyfakes
- Organizing “retro nights” where you play Nintendo games, for instance
- Gaming talkshows. Here are some good examples: The Attack Show and Colin and Greg Live.
- Public streams. You can set up a green screen at some place and let people play games in front of funny background. It may be difficult to organize this event logistically, but may become a unique and fun experience.
- Charity streams. Some streamers have already organized after-school public streams for under privileged children to play video games in public. All the money from donations is aimed to pay for school supplies, tutoring costs, etc. There are a lot of other ideas for charitably focused streams.
Use Networks, Collaborate
The best way to expand your channel’s offerings is working on your content diversity: from new streaming ideas, challenges to vlogs, Q&A videos, giveaways. Putting your content on many platforms outside of just YouTube or Twitch can also benefit your stream. Here are some tips:
- Use Twitter: it is the foundation of communication for Twitch. Always make tweets when you can before or right on your stream, use proper hashtags, retweet and like favorite tweets, connect with other twitchers on Twitter, search for Twitch teams you can join there.
- Network via Twitch, Reddit, Lift Gaming forums and other streaming-related communities. It is simple. Go follow someone, now you have a connection. Then, start interacting by making your own posts, commenting on other people’s messages and tweets with relevant and insightful comments. Search for people interested in collaborating.
- On Twitch, you can hang out in communities that you like. Don’t expect making friendship immediately, just let relationships form naturally. If you want to collaborate with a streamer, never do self-advert in chat live, show that you care about his/her stream and want to become a real part of community.
- For YouTube and Facebook, you can create different videos, such as playthroughs, game reviews, gaming news, etc. You can also post highlights from your Twitch streams.
- Do a single announcement in game servers of the game you are playing. This will let people know that you are streaming and won’t be looking as spam.
- Find people to collaborate with, but don’t ask a stranger or a huge partnered streamer to stream with you. Once you have found a potential partner, invest some time lurking in his/her channel to understand whether you like the content and personality. Come back regularly, be active and friendly. Put an effort to introduce yourself and start up a conversation. Host the person you like and make tweets that you’re hosting him/her. This is how a healthy collaboration should look like.
- Format your videos and highlights so that they can be easy to follow and can be used in channel promotion and community projects. The best way to check, if your content is of high-quality is to see whether it is “YouTubeable”. If your video attracts many viewers and doesn’t need to be cut out, you have a pretty high-quality stream.
Though networking is crucial for promotion of your stream, it is important to always be working toward improving your stream’s quality and content, whether it is technically or meaningfully. The people you collaborate with as well as viewers enjoy seeing tangible growth in not only your followers’ numbers, but you and your stream. Thus, try to have a small goal each day or week to improve your content in some way, small or large.
Though it is a truism, but to make all that work for you, you should really love what you’re doing. If what you do isn’t fun for you, but you feel that you need to do it because you are on Twitch, so dump it. Put your efforts into the ideas, shows, etc, that you want to be known for, spinning off the rest of your content and developing your personality and genuine community.