Why Does It Hurt to Be Unfollowed?Every time you switch to someone’s Twitch or YouTube channel, the first thing you instinctively do is looking at the number of subscribers or viewers. According to this info, we usually decide if we are going to stay and watch the video or just skip it. And the same way we’re used to evaluating our own efforts. If you see someone from your niche having more subscribers, you immediately get depressed. You start guessing whether these people cheat, stimulate “likes” manually, etc. Conversaly, when you “meet” someone who has fewer amount of subscribers, this fact raises your self-esteem and often gives you an excuse to not excel. Both strategies are wrong. Judging by amount of subscribers is false: it is like looking at a fascinating countryside house which can be beautiful outside, but have no furniture inside. Do you want to have 20 000 subscribers, but only 50 of them permanently participating in chat? Or having 1000 subscribers and 250 of them in chat? Which of these options is better for your growth? Promoting your channel on YouTube, Facebook or Twitch is a completely different thing, so the amount of subscribers is a relative quantity. The most important ingredient of success on Twitch is interaction which makes this platform so attractive and particular. No matter how many people are subscribed to you on Twitch, your channel will grow only with a genuine and dedicated audience.
Look at Unfollowing From a Different AngleToday, the amount of followers often becomes an equivalent of how “liked” we are. When someone unsubscribes, it feels like a slap in the face which stings. And it can sting even more, if that person is your friend or a dedicated fan in the past. But, if reject our egocentric mindset, unsubscribing is not such a bad thing. In fact, it is a great and beneficial part of any marketing strategy. Below are main reasons why we think so:
- Unsubscribing Helps Narrow Your Audience
- By Having People Unfollow You Increase Engagement
- This Doesn’t Mean That Someone Dislike You
- It Is a Sign to Think about Some Changes
Instead of TakeawayWhen someone publicly writes in your chat that he/she “unsubscribes” or leaves or stream silently, the only right way is to thank and let them go. Even if these people wait for your reaction (though the chance is low), it is not your audience anymore, so don’t be concerned. Advice: If a person that unsubscribed was a dedicated viewer, you can write him/her a message honestly asking about the reason. But, be ready to seriously consider the answer and be easy-going about it. Sincere feedback is a good motivator for changes. Using rewards and giveaways in your streams is a good idea to attract new subscribers. But, don’t pin all your hopes on them. Use these methods to increase views, not subscriptions. A dedicated audience will enjoy watching you without any lure. Advice: Think of your stream as about a tourist city. When you organize a giveaway, your stream becomes a city of attraction. And you don’t need to have as many grocery shops as in the ordinary city where people used to live all the time. There is no point in selling the people on vacation the products people need in their daily lives. As long as your audience grows without taking strange shifts, the number of unsubscribes is unimportant. A clever strategy is trying to keep your best viewers happy while slowly adding new people to the community. There is always a moment when numbers will reach a critical point and the audience starts to expand, but this takes time and efforts. Advice: On your way to success, try to not compare yourself with other channels and maniacally count the number of viewers. Concentrate on what you can learn from successful people and drive away all negative thoughts.